Vito Di Bari is an innovation designer who is changing the world through his cutting edge design solutions. Vito has been defined as one of the three most important futurist in the world, along with John Naisbitt and Alvin Toffler. He uses scientific methods to identify existing trends in technology and uses these trends to develop creative solutions based on next generation technologies and using the newest materials aimed to increase the quality of our everyday lives.
Working as a university professor of Design and Management of Innovation for over 20 years, Vito has advised over 100 industries and corporations on strategies, communication technology, and product design; he has been named Innovation Designer for the Expo 2015 by the city of Milan for its candidacy, and he has been Executive Director IMI at UNESCO, in Paris. Considered a world leading authority on innovation, Vito has published 10 books on innovation and one novel, defined as “the first multi-platform novel in the world”. The Financial Times defined him as “the New European Guru of Innovation”; the Nobel Economics Prize winner, Kenneth Arrow, said, "Vito Di Bari engineers dreams. Concrete dreams, based on concrete facts”.
Early executive career
Early in his professional career, Vito Di Bari focused on the field of innovation design in communications he then moved into products design as well as urban projects. At the age of twenty-three he held an executive position in the newly established Film and TV division of Rizzoli Corriere della Sera Group, Italy’s largest publishing company. A year later he moved to CTA – Compagnia Televisioni Associate (Associated Television Corporation), the first Italian television syndication. At the age of twenty-five Vito went to New York, to collaborate with visionary Ed Taylor in the start up of a new generation of TV networks where he held the position of Executive Vice President of Programming – Europe, at SPN (Satellite Program Network). SPN was the first TV satellite network in the world to be transmitted by hundreds of cable TV networks throughout the USA and Canada. The network eventually changed its name to CNBC, after being bought by NBC Universal. Today CNBC has over 400 million viewers worldwide. This experience greatly influenced Vito’s professional life, and he built upon what he had learned in the ensuing years by researching and eventually engineering for the future, by utilizing new emerging technologies.
Following his remarkable executive experience, Vito moved toward a research and academic career. He has since taught Design and Management of Innovation for over 20 years at the Faculty of Engineering of the Polytechnic University of Milan and the Bocconi University. Vito chaired courses also at Faculty of Design of the Polytechnic University of Milan, Polytechnic University of Como, IULM University, and University of Sassari. He has been Dean of the Master in Marketing and Communication at the Business School of Sole24 and Dean of the Master of Marketing and Management of Communication held by UNIST at the University of Turin. Vito has used his unique capabilities of combining academic knowledge with practical and executive business experience to educate the next generation.
Research and Awards
EIn 2001, Vito secured his vision and legacy by founding LabNext – a cutting edge international research laboratory, named "Milan's European think tank" by Wired Magazine. In the first 13 years of his laboratory LabNext, Vito has managed more than $35 million in projects for over 140 clients, 10 of which have won International Awards.
Through his creative and inspiring work, he has led several multi-functional projects with teams of up to 120 people. Vito’s Lab has worked for a variety of TV Channels such as Discovery Channel, Mediaset, MTV, Rai, Current TV, Studio Universal, Nickeloden, Fox La7, SKY, MTV, FOX Channel.
Among Vito’s Honors and Awards are 2005: Online Educa of Berlin - Best Corporate Television; 2006: Promax BDA, Silver Winner; 2006: Telly Awards - Bronze Winner; 2007: Telly Awards - Bronze Winner; 2010: Starr Prize; 2011: Promax BDA World.
Publications and Institutional career
Vito has published a multitude of works including 11 books. He is also a columnist for various magazines including WIRED, Harvard Business Review, Panorama and Il Sole 24 Ore (Italy). Vito has appeared as a host for television’s Discovery Channel, Italia 1 (Italy) and other media engagements, and as a guest speaker on many talk shows. Vito also works as a keynote speaker in worldwide events, where he inspires corporations and individuals, by providing them with innovative solutions for changing their behaviors in order to succeed in the ever-changing business world of the future.
In 1999, Vito was appointed Executive Director at International Multimedia Institute of UNESCO, in Paris and he networked with all of the major state owned labs and premier innovative researchers of the world. Vito chaired the Scientific Committee of ASCAI (the Italian Association of Corporate Communications Executives) and was a member of the Advisory Board of the Accenture Foundation, the Scientific Committee of Harvard Business Review (Italy) and the Executive Board of the Industrial Italian Districts Association. He has been a Member of the Scientific Committee of the International Institute for Opera and Poetry of UNESCO, a Member of the Fiction Financing Committee Euro-Aim MEDIA with the Council of Europe (Bruxelles), and a Chairman of the Arts & Communication International Fellowship of the Rotary International (Evanston, Il). In 2007, the city of Milan appointed Vito Di Bari to be the Innovation Designer for its candidature to The 2015 Universal EXPO.
Vito’s creative, strategic, and innovative solutions have been adopted by a diverse array of industries and corporations, including Danone, Vodafone, Barilla, Coca Cola, BMW, Mini, Telecom, Tetrapack, Mellin, Barclays, Magneti Marelli, Fiat, Poste Italiane, Unicredit Banca, Zurich, Bric’s, Kodak, Volkswagen, Ford, LG, Vodafone, Samsung, Costa Crociere, TIM, Luxottica, Sector, Bang&Olufsen, Sole 24Ore, Allianz Ras, Generali, Sanofi Aventis, Movenpick, Autostrade per l’Italia, Ferrovie dello Stato, Intimissimi, Gruppo Miroglio, Viaggi del Ventaglio, Johnson&Johnson, Nivea, Sony, Intesa San Paolo, INA Assitalia, ENI, Microsoft Advertising, Confindustria, Compass, Deloitte, TIMWE, SAS, Hitachi, Golden Tulip, Janssen, IBM, Accenture, and EMG.
All of Vito’s projects are value driven and based on next generation technologies and materials. As a result of becoming the official Innovation Designer to The 2015 Universal EXPO, Vito began developing creative and inspiring urban projects. His Digital Expo Project won the competition with a visionary proposal featuring Vito’s concepts to design a city of the future using recent discoveries in various fields, such as augmented reality, movement sensors, nanotechnologies, and robotics. Vito created his vision of the Inspirational City, a city of the future releasing positive emotions and improving the overall quality of life driven by hidden next generation technologies.
After establishing his executive, academic and institutional career, Vito started a journey that never ends, because the destination is always being redefined. This journey has taken him from designing innovation in communication and events, to product design and urban projects. Vito’s creative projects reflect the convergence of art, values and cutting edge technologies.
Vito is considered the leader of the avant-garde movement called Neo-Futurism, which is a rethinking of the aesthetics and efficient functionality of future cities, concerning architectural design and art in public places. The pioneer of the movement was French architect Denis Laming. Neofuturist urbanists, architects, designers and artists believe in cities releasing positive emotions and improving the quality of life through Eco sustainability, values and innovative technologies. His neo-futuristic vision of the “crosspollination of art and technology for a better world” was defined by Steve Jobs as the “post-PC DNA” and it is shared by world-renowned architects, designers and artists.
DiBari Innovation Design
In 2012, Vito expanded the work of his research and design firm in Milan to include the United States, specializing in implementing the newest technologies and materials to provide creative urban solutions for corporations, developers and the public sector. Vito currently resides in Miami Beach, FL where he has recently established his company’s U.S. base of operations: DiBari Innovation Design.
The DiBari Innovation Design studio brings to the United States it’s world-renowned star artists, architects and designers. The members of this “Dream Team” are the very best worldwide in their respective fields. The Associates and Partners work in concert to ensure that project results are unparalleled in beauty, wonder, and functionality by embracing innovation, sustainability and livability.
DiBari Innovation Design’s goal is to “Design the Cities of the Future, Today”.
From Hong Kong to Paris, from Berlin to Rio de Janeiro, from London to Milan, from Amsterdam to Prague, the Partners and Associates of DiBari Innovation Design deliver the best that the world has to offer. All of them share Vito’s vision of an Emotional City: creating beautiful, magical, eco-compatible cities implementing new materials and new technologies utilizing out-of-the-box creative new ideas.
VITO DI BARI, THE BEGINNING
This is the prequel. An autobiography of what does not fit into the Curriculum Vitae, ever.
Vito Di Bari was born in Bari, Italy. Italy is in southern Europe, and Bari is in southern Italy. Thus, Vito is definitively a southern guy - any more southern Italian, and he would be African. Bari borders the Adriatic Sea. For centuries, it has been a port of merchants and a crossroads in routes to the Orient and Africa. People from Bari (“Baresi”) are loving and jaded, lazy and extreme, negotiators and boasters. And Vito is genetically a Southern ‘good ole boy’, and proud of it.
Over the years, he has traveled the world, but he has never become a true cosmopolitan; Vito prefers to remain a Southern guy who travels the world. He spent most of his childhood in the streets of Bari, playing soccer, and he spent his adolescence chasing after girls. Vito’s social life was evenly split between soccer and girls, and everything he did was marked by his affection for forming groups of eleven.
This complicated his love life. In his adulthood, Vito discovered indoor soccer, and became more selective - with his teammates and with girls. This was an important step towards maturity. Maturity was something that seemed to be a distant goal to the adolescent Vito, and because of his young at heart mentality, in some respects it still seems distant today.
From elementary school to college, Vito always earned the highest grades and graduated from university with Honors. Vito studied little, as he was busy with writing poetry, reading all of the classics (with particular attention to anyone who showed a little insanity in their writing, from Allen Ginsberg to Vladimir Majakovski), acting and directing in theater, and spending the afternoons on the phone. Yes, with girls. The days when the phone bill arrived were among the most difficult of his adolescence, as his father often scolded him harshly, but in the end, he still payed the bill. Vito learned and understood the value of accountability, but also that bending the rules, in moderation, could pay off. He would spend the rest of his life swinging between the two concepts.
During the week, Vito spent his evenings working in video for a local TV station and at night, he spoke in a hoarse voice on the radio; he slept late, and ate breakfast at lunchtime. On Saturday nights, Vito pretended to play the Fender bass in a band, (only to meet girls) and he unknowingly got accustomed to being on stage. On Sundays he played soccer in a College League, and as right wing his job was to cross the ball into the goal area. This was how he learned about the “Gaussian curve”. TV, radio, performance stages, and Gaussian curves: Vito used these elements for the foundation of his professional career.
In 1978, Vito left Bari and set out to explore the world. He quickly learned the first law of physics: every Southern boy, if allowed to roam freely, tenaciously aims to the north - like a compass. At the age of twenty-three, Vito ended up in Milan. He liked to write, already knew how to do radio and television, and he had all of his dreams sorted out and lined up in rows of eleven. Vito was very young, and Milano looked very beautiful, so he decided that it was the perfect city for the next chapter of his life.
In Milan, Vito rubbed elbows with European avant-garde intellectuals who were focused on new media. The group would later be joined by Felix Guattari, and all of the merry men of the nouveaux philosophies. Vito ended up in Paris, became co-founder of l’Association de Liberation des Ondes (ALO) (literally meaning “the association for the freeing of the radio air waves”), wrote for the French newspaper Liberation and frequented the house of Simone de Beauvoir, who at that time was dating Sartre. Her house overlooked a cemetery, and this lead to Vito’s understanding the root of Jean Paul’s sadness and, ultimately, he came to understand the roots of existentialism.
At the age of twenty-four, Vito streamlined his career path, and secured an executive position in Rizzoli Corriere della Sera Group, in the newly established Film and TV division. Vito’s father was very happy to see that his son seemed to be pursuing a path that would eventually lead to an excellent salary, health insurance, and a retirement plan. It did not turn out that way exactly, but Vito began building his management experience managing the first Italian television syndication; it was called CTA – Compagnia Televisioni Associate (Associated Television Corporation), and consisted of all the television channels owned by Italian newspaper publishers. Directing the news was Maurizio Costanzo. On January 1981, Vito moved to New York City.
In New York, Vito continued his executive career in new media at the Satellite Program Network (SPN), holding the position of Executive Vice President of Programming – Europe. SPN was the first TV satellite network in the world to be carried by hundreds of cable TV networks in the USA and Canada. At the age of twenty-six, Vito collaborated with Ed Taylor in the start up of a new generation of TV networks. This exciting experience impacted Vito’s life greatly, and he went on to repeated successes in the years that followed, continuously designing the future: medium after medium, chip after chip, sensor after sensor. Vito had unknowingly started a race that would never end. Vito’s finish line remains in constant forward motion, and the nature of his work has grown from communication channels and events to include products and urban projects.
Vito is now 27 years old. This is the end of the prequel. The rest, as they say, is history, and you can find it in the bio.