Mobile Retail Trends
With our phones at our convenience at all times, it is a given that we will most likely use it to shop online and for retail purposes. A survey was done that asked consumers what they expect from the mobile future for retail. 92% believed they should be alerted when stores are having sales, have a notification of some sort. 96% of the respondents believed it was important to have a virtual loyalty card to use when purchasing. Shoppers also wanted automation, for the system to be smart and make automated buying decisions and make one-click purchases. Also, they believed in self-tracking such as approving child purchase attempts and thought discovery was necessary, with 82% of people wanting the technology to find items from similar brands they like.