Di Bari Blog

The Future of Global Retail

The Future of Global Retail

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As marketing continues to grow, advanced technology evolves with it. The future of digital marketing looks more tactical than ever and focuses on the purchase journey of a customer. This purchase journey evolution has many parts which describe how a purchase lifecycle with a customer. The first step is consideration, most customers are influenced online. After comes evaluation of the product with 90% of customers trusting online reviews. After we purchase it, we enjoy it and bond with it allowing customers to leave reviews which is the last step, advocating.