The Future of Global Retail
As marketing continues to grow, advanced technology evolves with it. The future of digital marketing looks more tactical than ever and focuses on the purchase journey of a customer. This purchase journey evolution has many parts which describe how a purchase lifecycle with a customer. The first step is consideration, most customers are influenced online. After comes evaluation of the product with 90% of customers trusting online reviews. After we purchase it, we enjoy it and bond with it allowing customers to leave reviews which is the last step, advocating.