Personalized Purchase - A New Retail Experience
Retail shoppers are seeking recognition from stores—they want a personalized experience. Whether it is online or at the actual store, 41% shoppers said they would want to be identified through a smartphone when shopping at physical stores. 61% of global customers responded that they wanted online stores to keep track of their purchases and browsing history to make future shopping quick and easy. These responses show how it important it is that retail continues to evolve.